Marketing

Social Media Policy

Social Media PolicyLamar University is committed to making the best use of all available technology and innovation. This includes using all reasonable and cost-effective means to improve communication and interaction with the individuals and communities we serve.

The guidelines within this policy must be read and adhered to in conjunction with all other information provided by Lamar University on the use of social media. View the Social Media Policy.


University Visual Standards Guide

University Visual Standards GuideThe Lamar University Visual Standards Guide is a resource for all members of the LU community and the vendors who work with the university. It is designed to ensure consistent and appropriate use of Lamar University’s visual identity. View the University Visual Standards Guide (PDF)


Athletics Visual Standards Guide

Athletic Visual StandardsLamar University Athletics’ graphic standards manual is a resource for all members of Lamar University and the vendors who work with the University. It was designed to ensure consistent and appropriate use of Lamar University’s Athletic logos. The guidelines included represent official university policy related to any and all graphic representation of Lamar University Athletics.

View the Athletic Visual Standards Guide (PDF)


Video Standards Guide

Video Standards GuideOnline video is extremely popular. It's persuasive, globally available in multiple platforms and It can convey the Lamar University experience — the people and the places — in a way that few other communication vehicles can.

View the Video Standards Guide.


Audio Standards Guide

Athletic Visual StandardsThe Lamar University Audio Standards Guide is aimed at capturing the best possible representation of LU sounds and student's statements. Audio recordings can enhance Lamar University communications as stand-alone pieces or as components of larger multimedia projects. With audio, we can archive and share many types of rich media for internal and external uses. 

View the Audio Standards Guide